For the theatrical release of the new adaptation of “Emil and the Detectives,” we developed and produced a 3.5-hour live premium experience in Berlin for Warner Bros. Germany, bringing the film’s world to life at its original locations.

At the heart of the experience was an interactive detective mission for four creators, combining live actors, puzzles, pursuit missions, and geocaching elements. The creators became protagonists of the story, seamlessly connecting storytelling, gamification, and creator marketing.

The experience also generated video content for YouTube Shorts and Instagram, extending the campaign beyond the live event and into digital channels.

Our services covered the entire process from initial consulting and strategic concept development to experience design, campaign integration, and the production of all props. We also managed the on-site execution and game mastering, ensuring that the narrative, game mechanics, and live interactions worked together seamlessly. By combining strategic brand communication with an immersive, experience-driven approach, we created a format that connected the film’s story with authentic creator content and direct audience engagement.